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I had a post last week explaining how Kyle Okposo and Josh Bailey were becoming the new “Faces of the Franchise” with their Hockey Equipment spot on Islanders TV. Well, this commercial is even better.

One of the newest sponsors for the Islanders happens to be a company called Spongetech. This commercial features three current Islanders – Doug Weight, Bill Guerin and Josh Bailey. It’s hard to explain the concept fully with words, so you will just have to watch it for yourself!

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I think the commercial is a piece of marketing genius and shows just how creative Josh Bernstein and company are becoming behind the scenes for the Islanders.

Put simply, I literally laughed out loud and know exactly what I am going to be asking Bailey next time I see him.

You thoughts?